Why Brainstorming Doesn't Work

Forget Brainstorming

Po Bronson and Ashley Merryman for Newsweek:

Almost every dimension of cognition improves from 30 minutes of aerobic exercise, and creativity is no exception. The type of exercise doesn’t matter, and the boost lasts for at least two hours afterward. However, there’s a catch: this is the case only for the physically fit. For those who rarely exercise, the fatigue from aerobic activity counteracts the short-term benefits.

Time to hit the gym.

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[A Half Hour of Exercise Can Bo]

[...] Have your own creativity-boosting methods to share, exercise related or otherwise? Let’s hear about it in the comments. Forget Brainstorming [Newsweek via The Productive Student] [...]